The Media District has been a hotbed of development over the past few years—CIM Group’s 953 Sycamore Avenue (2019), AVA Hollywood (2021), and Heimat at 960 N. La Brea (2022), to name a few—and the next several promises to bring more high-profile addresses to the BID.
“[The Media District] has some of LA’s best walk scores, bike scores, and delivery scores with plenty of options to eat and drink and a plethora of shopping,” said Duncan Wlodarczak, a newly elected member of the Media District Board of Directors and Chief of Staff for the Onni Group, developers of the forthcoming SMB Hollywood. “The convenience to entertainment and nightlife is very attractive, and along with access to hikes, trails and the general energy of the area make it a very desirable neighborhood.”
SMB HOLLYWOOD at 6933 SANTA MONICA BLVD.
Developer: Onni Group
Size: +/- 24,500 SF for resident use
Completion date: Q3 2023
A mixed-use apartment complex at 6091 W. Santa Monica Boulevard is a seven-story building featuring 231 apartments – including 15 affordable units – and 15,000 square feet of ground-floor retail space. Thirty-six units in total will be operated by Level Hotels & Furnished Suites, an extended-stay hotel brand owned by Onni Group.
The site will boast a luxurious outdoor pool and spa with cabanas and lounge chairs, a fitness center with state-of-the-art cardio and weightlifting equipment, an outdoor pet run and private dog wash room, indoor lounge rooms that all feature wet bars, dining tables, lounge seating, and a large screen TV, spacious outdoor lounges with fire pits and BBQs with dining options, a bocci and basketball court, a movie screening room, flexible co-working space with complimentary Wi-Fi, and a rooftop viewing deck with views of the Hollywood sign.
ECHELON at 1151 LAS PALMAS
Developer: BARDAS Investment Group
Size: +/- 152,000 RSF
Completion date: Q2 2024
A master-planned creative environment marrying the old bowstring truss design with a modern creative space.
ECHELON AT 6311 ROMAINE STREET
Developer: BARDAS Investment Group
Size: +/- 85,000 RSF
Completion date: Q2 2024
A $600-million redevelopment of the former Television Center at 6311 Romaine Street, which would transform a 6.4-acre property (once the Technicolor headquarters) into a 620,000-square-foot studio campus, rebranded as Echelon Television Center. The development spans two city blocks bounded by Santa Monica Boulevard to the north, Cahuenga Boulevard to the east, Willoughby Avenue to the south, and Cole Avenue to the west.
The Echelon project will preserve historic Art Deco buildings on the northern block, using them to frame a new office building that would replace smaller structures on Santa Monica Boulevard and a surface parking lot. To the south across Romaine, more parking will give way to four soundstages, a basecamp, and a six-story office building with additional production support space, rooftop bungalows, and outdoor decks.
STARBUCKS AT 859 N. HIGHLAND AVE.
Developer: Starbucks
Size: +/- 797 SF retail space
Although the iconic main structure will be kept intact, a second drive-thru lane will be added to help ease congestion along Highland Avenue.
ECHELON AT 717 SEWARD ST.
Developer: BARDAS Investment Group
Size: +/- 85,000 RSF
Completion date: Q2 2024
An inspirational environment curated for high-end media and production companies. Programmable outdoor space provides the ideal sensation of indoor-outdoor living.
ECHELON AT 712 SEWARD ST.
Developer: BARDAS Investment Group
Size: +/- 16,000 RSF
Completion date: Q1 2022
A boutique-style building featuring an expansive rooftop garden directly across the street from the new development at 717 Seward.