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Guess which Hollywood heavyweight is ready to be seen around town with a whole new look? We don’t mean just a few touch-ups either. This icon got a total top-to-bottom redo. Honestly, we wouldn’t be surprised if you passed this freshened-up face on the street and did not even realize it.
Of course, we are talking about the new Hollywood Media District logo.
Last year, a decision was made to refresh the organization’s branding, and Executive Director, Dianna Eisenberg, spear-headed the make-over.
“The Media District has evolved over the past few years,” said Eisenberg, who collaborated with the Marketing Committee, the Board of Directors, and others to create the final design. “We wanted an eye-catching, modern logo that reflected our current brand and purpose.”
Based on a television’s SMPTE color bars—a television test pattern for NTSC video referred to by The Society of Motion Picture and Television Engineers (or, SMPTE) as Engineering Guideline 1-1990—the new logo gives a stylish nod to the District’s many production companies, content creators, and other media-forward businesses. Sources familiar with the redesign say we can expect to see the logo pop up throughout the District soon, including on public safety uniforms, BID vehicles, the website, social media, and other collateral.