Volume 5, No. 1: Jan, 2004

    January 2004 | Volume No.5 | Issue No.1
    Inside This Issue

    Officers Announced for the New Year

    The Hollywood Media District held its December Annual Meeting on Thursday, Dec. 11 at Alessi's Ristorante. At the meeting, the Board of Directors accepted the Slate of Nominees for 2004, as well as the Slate of Officers.

    The officers are: Carol Cassella (Ren-Mar Studios), President; Jeff Anthony (Iron Mountain), Vice President; Larry Curtis (CFI), Secretary; and Jack Fleming (ADS), Treasurer.

    The Slate of Nominees included Fred Anawalt (Anawalt Lumber); Gene LaPietra (Arena Café); Michael Malick (1021 Lillian); Ana Ramirez (TVC); and Don Robertson (Honda of Hollywood). In other news, Executive Director Mary Lou Dudas announced that the Theater Row committee is working on a banner project, which should be up by February. (See story below)

    The first regular Board Meeting of the new year will take place Monday, January 12 at CFI, 959 Seward.

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    The Year in Trash

    Hollywood Beautification Team, the Media District's clean team, has complied the yearly summary of their activities in the BID.

    Each day, HBT cleans the sidewalks and removes trash. In total, HBT removed 17,214 bags of trash over the year.

    Additionally, HBT paints out graffiti both on city property, such as signs, poles and parking meters; as well as from businesses and private property.

    HBT removed a total of 70,110 square foot of graffiti from Businesses, and painted out 3,423 instances of graffiti on city property.

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    Hollywood Media District Security Patrol Vehicle

    Decals were recently affixed to both sides of the Hollywood Media District Security Patrol vehicle. The Honda Element has improved the Safety Team's impact after dark.
    Photo by Ken Nakano




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    New Board Member

    Ana Ramirez, Property Manager of Television Center at 6311 Romaine, is the newest member of the Hollywood Media District's Board of Directors.

    According to Ramirez, she wanted to join the board in order to represent her company better in the BID. As a Director, Ramirez hopes to help the BID "to work toward the common interests of the district, and to continue to re-define the goals as we move toward and into the renewal."

    Ramirez is married and has a 12 year old son and says of them, "I have a family life that I cherish; wish I had more time for, and which encompasses my hobbies, which are to spend time with my family, designing and working on our home and garden, together." Welcome to the Board of Directors, Ana!

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    Media District Briefs

    - Brad Segal of PUMA, our renewal consultant, will be here February 12 & 13 to conduct meetings regarding the new Management Plan for the new BID. As you know, the current BID comes to an end this December. Please plan to attend and voice your input for the next phase of the Hollywood Media District. More details will follow.


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    Bravo, Theater Row!

    Banners will be installed along Santa Monica Boulevard to promote the District's Theater Row. The Banners will be numbered so that each Theater and businesses in the area can use the number system to help their customers find them. The banners will go up soon.

    The curtain is about to open on the newest development of the Media District, Theater Row. The area, between Hudson and Lillian on Santa Monica Boulevard, is home to several award-winning Theaters that draw hundreds of people to the area each day.

    In addition to the theaters located on Santa Monica Blvd., ComedySportz is a thriving local theater on Seward, also within the Media District.

    Together, owners and employees of the theaters have formed a committee to promote and develop Theater Row. Working with the Media District and Suisman Urban Design, the committee has met several times and defined many goals. A unique way-finding banner program is already underway; the committee set up a photo shoot with photographer Lew Abramson, who worked pro bono with actors from the local theaters. The banners are being printed and should be up this month.

    Another priority is obtaining a blanket permit to allow the service of beer and wine at the theaters. Land Use Specialist Elizabeth Peterson has agreed to help pro bono.

    Meanwhile, look for features on Theater Row in the new issues of LA Stage Magazine and Backstage West!

    To read more about Theater Row Click here!

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    No More Dark Alleys

    Utilizing DWP's Outdoor Lighting Program, the Media District was able to get 11 new lights installed in the alleys lining Highland between Melrose and Willoughby.

    "We took about three weeks and really surveyed the area and tracked where the problems were," Ken Nakano, HMD Security Director, said. "From there, we decided where to put the lights. I met with Rebecca (Sherril, DWP's Executive Support Specialist) and showed her the locations, and DWP took it from there." DWP provides the lights and installation; the BID only pays monthly usage.

    "We've already noticed less illegal dumping going on in the alleys," Nakano said.

    For more information about the DWP's Outdoor Lighting Program, please call 1-800-DIAL-DWP.

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    Garcetti to Deliver 'State of Hollywood'

    On Monday, Jan 26th, Councilman Eric Garcetti will speak at the Hollywood Chamber's 11th Annual State of Hollywood Luncheon. Garcetti, who represents the 13th Council District, will give the yearly report card to the business community.

    Space is limited. Please call the Chamber at 323-469-8311 before Wednesday, Jan. 21 to make reservations.

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    HMD Calendar

    HMD Board Meeting
    When: Monday, Jan. 12
    Time: 3:00 pm
    Where: CFI, 959 Seward St.
    Call 323-460-4770 for details

    Renewal & Expansion Steering Meeting
    When: Tuesday, Jan. 13
    Time: 9:00 pm
    Where: CFI, 959 Seward St.
    Call 323-460-4770 for details

    Business Watch Meeting
    When: Tuesday, Jan. 15
    Time: 12:00 pm
    Where: Hollywood Community Room
    6501 Fountain Ave. (At Wilcox)
    Call 323-460-4770 to RSVP for lunch

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    Your consent is necessary to obliterate graffiti at your site. The Hollywood Beautification Team, through the city, will assist in the acquisition of free paint for your property or paint out graffiti using your paint.

    Please make sure that your business or property has a signed Agreement on file. For more information or an Agreement, please contact Devin at 323.460.4770.

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    Activities Report - Year in review

    Incident Types Nov 2003 Dec 2003 Aug-Dec Total
    Calls for Service 82 60 674
    Officer Observations 812 355 2982
    Arrests 2 6 32
    Aggressive Panhandlers 25 19 107
    Alcohol/Narcotics Related 27 20 149
    Bus Stop Checks 60 10 378
    Illegal Lodging/Encampments 50 55 261
    Location/Hot Spot Checks 832 926 2989
    Loitering/Trespassing 303 277 1377
    Merchant Contacts 225 89 1248

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    Questions or Comments

    Feel free to contact the Hollywood Media District using the following contact information:

    Hollywood Media District
    1304 North Highland Avenue #200
    Hollywood, CA 90028
    Phone:  323.460.6322
    Fax:  323.460.6488

    Executive Director: Mary Lou Dudas

    Assistant: Devin Strecker

    Hollywood Media District Field Office
    6775 Santa Monica Blvd. #2A
    Hollywood, CA 90038
    Phone:  323.871.4150
    Hours:  7am - 12am, Mon-Sat

    Hollywood Beautification Team
    6775 Santa Monica Blvd. #2A
    Phone:  Phone 323-463-5180
    Hours:  7am - 4pm, Mon-Sun

    Security Supervisor: Ken Nakano

    Hollywood Media District Property Owners
    Association Board of Directors

    Carol Cassella, President - RenMar Studios
    Jeff Anthony, Vice-President - Iron Mountain Film & Sound
    Larry Curtis, Secretary - Consolidated Film Industries
    Jack Fleming, Treasurer - Advanced Digital Services
    Fred Anawalt - Anawalt Lumber Company
    Morton Lakretz - The Crossroads
    Tim Mahoney - Hollywood Center Studios
    Michael Malick - Marcus & Millichap
    Jacques Massachi - Ori Service Center
    Albert Sweet - Al Sweet Development
    Gene La Pietra - Arena Cafe
    Ana Ramirez - Television Center
    Don Robertson - Honda of Hollywood
    Brian Scane - The Paladin Group, Inc.
    Ron Stein - Crest NationalFilm & Video
    Eliza Thorne - Seward Film Vaults
    Ferris Wehbe - Hollywood Little Red School

    Names and Numbers

    Hollywood Area Police Station: 213-485-4302
    Hollywood Community Relations: 213-485-4310
    LA Fire Department Emergency: 911
    Damaged Parking Meters: 877-215-3958
    Lot Cleaning: 800-996-2489
    Department of Transportation: 213-485-2489
    Bulky Item Pick Up (Residents Only): 800-773-3326
    Animal Regulation: 888-452-7381
    Building and Safety: 213-977-6966
    Potholes, Curb, Street Damage BSM: 800-996-2489

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